The Alder Social Media Report: 5 Volumes of Insight!

Social media in Nigeria just got exciting with the official launch of the Alder Social Media Report, the definitive report on social media in Nigeria. The report comes in 5 volumes: Top Rated Social Media Brands, Social Media & Governance, Social Media & Business, Social Media, Technology & Ethics and Social Media & Culture. Whether as an individual or a corporate organisation, the Alder Social Media Report is a light on our path to going digital with the rest of the world.

The Alder Social Media Report was formally presented at Social Media Week with the theme, Alder Social Media Report: Brands, Trends and Insights. The event held in Lagos from 3pm – 4pm on February 17, 2014. With the hashtag #SMWAlder, the relaxed, informal, participatory gathering had a robust panel of experts.

Leke Alder, Principal of Alder welcomed guests with his keynote address. In the audience were stakeholders from banking, politics, telecoms, entertainment, ICTs, health and fitness, non-profit and others.








Leke Alder, Principal of Alder Consulting

There was a multimedia display of 15 interesting facts about the Alder Social Media Report. Insights include the fact that there are reportedly 48 million Nigerians on Social Media and that Nigerian political parties will spend an estimated N1.3 billion ($7.6M) on Social Media this year alone. Video presentations were made by Morin Oluwole, Business Lead/Chief of Staff to the VP of Global Marketing Solutions at Facebook and Japheth Omojuwa, African cyberpreneur, public speaker and columnist.

Subomi Plumptre, Head, Corporate and Social Media Practices detailed the findings from the Alder Social Media Report 2014 and provided tips to overcome common challenges users face online going even further to say that: “With Social Media, you can conduct an entire transaction without setting eyes on your provider.” Nollywood Actress and Brand Ambassador, Kate Henshaw’s shared how her experience with one of the Lagos public transport buses and reporting the incident to officials on Twitter led her to discover how operations in the company worked. She concluded by saying: it’s amazing that a simple tweet helped resolve this issue.” 








Kate Henshaw, Nollywood Actress and Brand Ambassador

Panel discussions and questions from the audience also touched on government and non-profit organisations being dependent on public opinion. Strategic Communications Technical Assistant to the Ekiti State Governor, Rosemary Ajayi noted that: “For the first time in Nigeria’s history, Nigerians can engage with their leaders one-on-one via Social Media. Governments must begin to face the reality that they can no longer leave out digital participation in their governance agenda”. Meanwhile, Nnodim Blossom, founder of BLCompere Ltd and Curator of #AdoptATweep made the clarification that; “Social media negates our cash and carry society and we will willingly share not-for-profit content”.








Cross-section of #SMWAlder Panelists

The highlight of the event was an honour roll call and the presentation of the Alder Top Social Media Brands awards to organisations and individual brands that made the most Social Media impact in Nigeria for the 2014 edition.

The event closed with a commitment by Alder to continue its focus on innovating in the Social Media space locally, with a vision to provide a yearly standardised Social Media report not just for Nigeria, but ultimately, for Africa.

The full list of recipients and 5 volumes of the Alder Social Media Report is available at

AlderSMR Conversations: Conversations about Social Media Use and Impact

A Chat with Subomi Plumptre, Member of the Executive Committee at Alder Consulting and Head, Social Media Practice on the Rationale for the Alder Social Media Report (AlderSMR)

Alder Consulting: Thanks for joining us today on AlderSMR Conversations about Social Media Use.

Subomi Plumptre‏: Lovely to be here.

Alder Consulting: You are Head of Social Media Practice at Alder Consulting. What does this entail?

Subomi Plumptre: Just to be clear, I wear about 4 caps at Alder Consulting. Social Media is one of them. I head the corporate practice and the strategy unit and also serve on the Executive Committee where I oversee knowledge & HR.

In my social media role, I develop social media strategy for clients, oversee implementation and also curate the Alder Social Media Report (AlderSMR).

Social media is something I am VERY PASSIONATE about. So you could say I volunteered for the role.

Alder Consulting: Tell us about Alder Social Media Report for Nigeria & the rationale behind it.

Subomi Plumptre: At Alder, we’ve always been intrigued by phenomena that shape culture, economies and society. Social Media qualifies.

Subomi Plumptre: We released the 1st Brand Report in Nigeria in 2001, showing how the wealth of nations was powered by commercial brands. Social media has equally revolutionised society, fostering a culture of “nakedness” & access.

Our Alder Social Media Report (AlderSMR) will track the IMPACT of social media in Nigeria and the main players driving the impact. For example, we will show how social media helps citizens become political campaigners, advocates and journalist.

We’ll showcase how brands are being held to account by customers; how new jobs are being created by bloggers, social media managers and online “activists”.

Alder Consulting: Yes, social media is changing the fortunes of many individuals and brands in Nigeria e.g. #SaveOke and #DanaCrashAction.

Subomi Plumptre: Also, Alder Foundation and Ms. Ifeoma Obinani (Hip Replacement Surgery) is an example of how lives have been saved through crowdsourced donations.

The AlderSMR will also show how elections have become more transparent through citizen monitors armed with mobile phones. All of these form the rationale for the Alder Social Media Report.

Alder Consulting: The Alder Social Media Report features social media articles & analyses as well as a popular ranking. Why a ranking?

Subomi Plumptre:  Why a ranking? Simple. Social media is consumer-led and consumer-driven. Trending topics and memes are driven by consumers. Brands serve CONSUMERS, therefore consumer voices MUST count in determining the top social media brands.

Those are our reasons for including a ranking section in the Alder Social Media Report (AlderSMR).

Alder Consulting: With public polls open to manipulation, what measures were put in place to prevent this for the Alder Social Media Report (AlderSMR)?

Subomi Plumptre:  We put in place an IP lock to discourage repeat votes. We also have independent nominations by an expert panel. The report will be presented in 2 sections: popular & expert rankings. 2 perspectives. 1 robust report.

Alder Consulting: Tell us a little bit about who’s on the Alder Social Media Report (AlderSMR) independent panel & how it works.

Subomi Plumptre‏: The Expert panel comprises Brand, Communication & Media Specialists; Social & Digital Media Specialists and Media Academics.

They include Mo Abudu of EbonyLife TV, Yanju Olomola of Coca-Cola Hellenic, Olumide Amure of Bloomberg TV Africa, Idorenyen Enang of L’Oreal, Ali Baba – a renowned comedian and entrepreneur, Steve Babaeko – a frontline advertising guru, Enitan Denloye of Etisalat Nigeria, Chude Jideonwo of Red Media & The Future Project, Morin Oluwole of Facebook, Taiwo Kola-Ogunlade of Google, Gbenga Sesan – an ICT for Development Consultant, Japheth Omojuwa –  an African cyberpreneur & columnist, Kathleen Ndongmo – a humanitarian & social ventures champion, Kingsley Ezeani of Information Nigeria, Nnodim Blossom – an advocate of social media for social good, Chioma Chuka – a social media professional, Dr. Isah Emmanuel Momoh of School of Media & Communication, Pan-Atlantic University and Tomi Oladepo – a PHD digital media researcher.

Subomi ‏ Plumptre: The Alder Social Media Report (AlderSMR) expert panel will INDEPENDENTLY nominate top social media brands for impact on Nigeria, culture & society.

Alder Consulting: It’s been a pleasure speaking to you about the Alder Social Media Report (AlderSMR) for Nigeria. For more details, please visit

Subomi ‏Plumptre: Great to be here. Thanks!

AlderSMR Conversations is a series of QnA sessions between Alder Consulting and people who use social media. During the session, guests explain how they use social media as experts or as individuals whose lives have been impacted by social media.

Copyright Alder Consulting 2013. All Rights Reserved.

Alder Case| Access Bank: An evolving brand story

A feature synonymous with Access Bank seems to be a constant yearning for change. As one of the top ten most capitalised financial institutions in Nigeria with over 300 branches in operation, Access Bank Plc nurtures the ambition of being the most respected financial institution in Africa.

In 2006, under the leadership of Aigboje Aig-Imoukhuede & Herbert Wigwe, Group Managing Director and Group Deputy Managing Director respectively, Access Bank launched a new logo to signify an intention to reposition itself as a lead player in the Nigerian financial services sector. Alder Consulting redesigned the logo and developed the brand strategy for the Bank.

We present the visual identity evolution of Access Bank since then:

The Beginning: 1988-2002


This was the Access Bank logo before the management team of Aigboje Aig-Imoukhuede & Herbert Wigwe took over the reins.

The Transformation: 2003


The logo designed by Alder Consulting represented simplicity, future focus and forward motion. The grey colour signified an extremely efficient, no frills organisation with a passion for excellence.

The Evolution: 2006


Following an international expansion and a focus on retail banking, Access Bank unveiled a new brand identity with a colourful flair.

The Present: 2013


With its customer base hitting 6.5 million, Access Bank has undergone another brand identity redesign. The white background represents a shift to a more transparent and open institution. The 3 chevrons remain, signifying forward movement while the lower case typeface typifies accessibility and humility.

Access Bank’s brand evolution portrays flexible and responsive branding in line with expanded vision, strategy and customer base.

Alder Case is an initiative of Alder Consulting centred on branding case studies and applications for businesses & brand practitioners

Copyright Alder Consulting 2013. All Rights Reserved.

Alder University | Taking Branding a Step Further Through Process Design

The 21st century has witnessed significant metamorphoses in the branding space vis-a-vis design thinking. Formerly reserved for the end of a branding process – an expressive capstone of sorts – companies like Apple have now placed design front and centre, integrating it with every aspect of the branding process. In simpler terms, design (particularly product design) is now a Designer to Engineer dynamic and not the way round.

In a service company, the constant yearning to valuable intangibles raises design stakes. Process or service design becomes a competitive tool that addresses the following issues: How do we evolve user-friendly processes that create efficiency for customers? How do we reduce customer waiting time? How do we make something as mundane as filling forms a delight (or at least not a chore)?

One of the world’s most successful design consultancies, IDEO recently helped Oxfam redesign the process of donating goods to its charity shop. Instead of a donor filling in cumbersome tax forms when dropping off items, IDEO introduced “Tag your bag” in which donors register just once and are given tags so that they can make subsequent donations without any stress. This process design by IDEO produced an additional £2.8m a year of revenue for Oxfam. Another example is IBM’s advanced analysis of the factors that make up traffic flow in New Zealand, Singapore, Sweden and Bucheon, a Korean city. The company introduced IBM Traffic Prediction Tool using historical and real-time traffic data to anticipate future trends for planners, traffic controllers and responders. This helped traffic controllers anticipate congestion and institute better control methods.

At Alder Consulting, our Brand Experience practice adopts the same model. For example, advising Union Bank to eliminate glass barriers and cubicles was focused on better customer interaction and relationships. Mapping service delivery at GTBank branches led to innovative customer segmentation and enhanced service delivery to tackle clogged banking halls during month-end salary payment periods.

Today, the demands of branding go beyond simple design aesthetics to process based solutions that integrate the back end of companies. Another name for it would be customer-focused service innovation. It goes beyond business re-engineering in the following ways: Rather than a clinical overhaul of process, process design is driven by the brand personality of the organisation and a realistic assessment of employees’ capacity to innovate and take risks. It involves on-the-ground consumer research, idea collaboration and detailed execution that courts buy-in from service providers to eliminate bottlenecks and simplify services.

Although the revolution of process design may be slowly evolving, process based thinking in branding has an incredible capacity to help individuals & institutions break down complexities for the benefit of customers. It also improves the response time for corporate approvals for marketing initiatives. Case in point is Oreo’s viral social media stunt tagged “YOU CAN STILL DUNK IN THE DARK” released during the Super Bowl XVII black-out.


As with all innovations around the world, public sector bodies are also slowly embracing process design. Adoption by public agencies will transform service delivery of public utilities, thus affecting the day-to-day lives of citizens.

AlderU is inspired by a monthly interactive session where Alder employees discuss insights on branding and life. 


Copyright Alder Consulting 2013. All Rights Reserved.